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Behind the Beatles’ ‘Now and Then’ Campaign: Their Team Talks About the Rollout That Had the Fabs Ruling Pop Culture Again

Was there anyone who didn’t have an opinion — and the strong need to express it — when the Beatles’ “last single,” “Now and Then,” came out earlier this month? The surviving members’ long-aborning completion of a 1970s John Lennon demo profoundly moved millions of fans…

Was there anyone who didn’t have an opinion — and the strong need to express it — when the Beatles’ “last single,” “Now and Then,” came out earlier this month? The surviving members’ long-aborning completion of a 1970s John Lennon demo profoundly moved millions of fans…
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