Marketing your online bookstore with e-mail
The good news is that e-mail marketing is an effective, economical marketing engine for small book sellers. You can rent e-mail lists of qualified book buyers from list brokers, but the best source of e-mail addresses is your previous buyers.
A comprehensive resource on the topic is Internet Direct Mail by Robert W. Bly.
Be sure to provide a way for recipients to opt out of receiving your e-mails, you don’t want to be accused of sending spam. If you market your Web site with unsolic-ited e-mails, you’re required to comply the CAN-SPAM Act. The law requires advertising e-mails sent to someone you don’t have an existing business relationship with to:
be identified as an advertisement
have a valid return e-mail address
have a legitimate subject heading
Include an opt-out or unsubscribe provision, and
Include your physical mailing address.
New in paperback: The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web Site (by Steve Weber)
A comprehensive resource on the topic is Internet Direct Mail by Robert W. Bly.
Be sure to provide a way for recipients to opt out of receiving your e-mails, you don’t want to be accused of sending spam. If you market your Web site with unsolic-ited e-mails, you’re required to comply the CAN-SPAM Act. The law requires advertising e-mails sent to someone you don’t have an existing business relationship with to:
be identified as an advertisement
have a valid return e-mail address
have a legitimate subject heading
Include an opt-out or unsubscribe provision, and
Include your physical mailing address.
New in paperback: The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, eBay or Your Own Web Site (by Steve Weber)
posted by Steve Weber at 11/13/2005
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