Tooyen reprices Amazon seller inventory for free

Amazon sellers tired of paying expensive subscriptions for inventory repricing have a new option. Tooyen uses the most sophisticated re-pricing routine I've seen, and it's free.

Tooyen was launched this week by software pro Andy Bruce, whose wife is an Amazon seller. Initially the project was simply a way for her to quit shelling out $40 a month for a repricing tool, but now it's available free to all Amazon sellers. The site's Tooyen drunken monkey mascot also stars in her own farcical blog.

I tested Tooyen today using my seller account, and it worked just as advertised. Response from the site was a bit slow, but I'm sure any kinks will be ironed out quickly enough.

A note of caution: This is a feature-rich site, and it will take a while for you to absorb everything. Set aside 45 minutes so you can explore, and read the help file. If you've never looked at your Amazon Open Listings report in a spreadsheet before, your learning curve will be steeper.

Andy recently explained why he developed Tooyen here on Amazon's message board. He explains how the repricing engine works by considering several variables, and his plans for adding eBay and Half.com to the service.

Tooyen's base service will remain free, but will probably be supported by advertising and fees for premium services. My hunch is that competing services are going to have a tough time justifying their high fees if enough sellers migrate to Tooyen.

To enhance security, Tooyen doesn't ask users for their Amazon seller ID, e-mail, or password. This makes the service a bit harder to use than it might otherwise have been, but is probably a smart idea. With all the recent concern about Amazon seller accounts being hacked, it's nice to know of one seller tool that doesn't require any personally identifiable information from its users.