eBay sellers will star in new TV reality show
eBay has partnered with ABC for a reality show called "Make it Happen." Families with big dreams but little cash will sell off their old books, toys, and memorabilia to raise the cash to fulfill their dreams.
The show will air twice weekly starting this summer. A Monday show will introduce the families and their dreams, as well as the merchandise they plan to sell. Friday's show will feature live action of the end of bidding.
Casting has already begun, and you can sign up here.
The joint venture between eBay and ABC will serve as a marketing vehicle for eBay. It's part of a trend where a commercial firm helps product the entertainment as a way to promote its brand. The show will also feature product tie-ins from manufacturers. The venture was reported first in MediaDailyNews.
The show will air twice weekly starting this summer. A Monday show will introduce the families and their dreams, as well as the merchandise they plan to sell. Friday's show will feature live action of the end of bidding.
Casting has already begun, and you can sign up here.
The joint venture between eBay and ABC will serve as a marketing vehicle for eBay. It's part of a trend where a commercial firm helps product the entertainment as a way to promote its brand. The show will also feature product tie-ins from manufacturers. The venture was reported first in MediaDailyNews.
posted by Steve Weber at 4/21/2006
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