Amazon ends Google partnership, embraces Microsoft
Amazon has ended its two-year search venture with Google, which has been providing results for Amazon's A9 search-engine since 2004.
Now Amazon will be working with Microsoft, which is trying to expand its search-engine business with Windows Live search.
A9 has some useful, unique features, including the ability to display results from Amazon's "Search Inside the Book" program (for Amazon-registered customers), and users can get 1.57 percent off Amazon purchases.
But A9 hasn't gained much traction, and Google is turning out to be a huge potential competitor for Amazon. Google Book Search currently sends most of its book shoppers to Amazon, but the Google site is expected to begin selling online access to current books later this year. In February, Google hired away A9's president, which perhaps sharpened the rivalry.
The change won't affect product search results on Amazon, it will only applies to Web and news searches viewed through A9.
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Now Amazon will be working with Microsoft, which is trying to expand its search-engine business with Windows Live search.
A9 has some useful, unique features, including the ability to display results from Amazon's "Search Inside the Book" program (for Amazon-registered customers), and users can get 1.57 percent off Amazon purchases.
But A9 hasn't gained much traction, and Google is turning out to be a huge potential competitor for Amazon. Google Book Search currently sends most of its book shoppers to Amazon, but the Google site is expected to begin selling online access to current books later this year. In February, Google hired away A9's president, which perhaps sharpened the rivalry.
The change won't affect product search results on Amazon, it will only applies to Web and news searches viewed through A9.
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posted by Steve Weber at 5/03/2006
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