July 29, 2006

eBay considers feedback changes

eBay is sending sellers a detailed survey on proposed changes to its feedback system. The changes might make eBay's feedback system lots more complicated and more like Amazon's star rating system.

Currently eBay buyers use a simple positive, neutral or negative rating. That might be changed in favor of a system like the one below, where buyers can use a five-star system to rate sellers on description accuracy, shipping time, shipping fees, and communication. Kudos to eBay Strategies for being first with this news.

It's interesting that Amazon is considering a similar change to its feedback system, in which buyers would have several additional criteria to consider for seller ratings. My impression is that most Amazon sellers would actually prefer a simpler feedback system, much the way eBay does it now. A simple positive/negative feedback system like today's eBay feedback enables sellers who do consistently good job to maintain a nearly perfect feedback record. More options for the buyer at feedback just increases the likelihood that sellers will get dinged for some minor point beyond their control -- or feedback will be viewed as a hassle, and not completed at all.

What do you think?

2 Comments:

Anonymous Jim C said...

Ebay's feedback system is one of its only advantages over Amazon. It is simple enough, but yet leaves buyers enough latitude to accurately describe their buying experience.

Ebay should be focusing on bringing more buyer's to the site, not making things more complicated.

7/30/2006  
Anonymous Anonymous said...

here HERE!!

ebay should be fixing all the problems its having - not inventing new ones

7/30/2006  

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