September 24, 2006

Q&A: I bought this used book for a quarter. How much is it worth?

QUESTION: I recently bought this book for a quarter, and I remembered it was in a desirable genre on Amazon's "Buyers Waiting" list. When I searched for the ISBN on Amazon, there was one copy available for $1,965.00. The book is Heliconia: An Identification Guide.

We listed it at $925 and decided to come down $100 a week until it sold. The other seller immediately pulled his listing leaving us hanging out there by ourselves.

Since then we have been bombarded with e-mails from people who want to buy the book but think the price is a "mistake." They aren't collectors interested in adding rare books to their collection, but botanists or students of botany interested in this plant identification book.

This is not an old book, it was printed by Smithsonian Press in 1991.

ANSWER:
I love getting questions from readers, but this is the one I always dread: "How much is my book worth?"

I never have the foggiest idea.

I'd never heard of Heliconia either.

Amazon's UK site has new and used copies available, although Amazon says it ships within "four to six weeks." If the book is truly available in the UK at that price, your book should be worth much less than $2,000. At least you'd think so, anyway.

Amazon's Canadian site indicates the book is available "In one to three months." But based on recent experience, Amazon rarely fills orders when the book isn't immediately available. Amazon has cancelled my orders for stuff I've purchased new that they had advertised as being available within a matter of a few weeks.

I did an AddAll search and didn't see anything available. So I'm very skeptical that Amazon can get it like they're advertising. They're probably just canceling all the orders.

I don't know what to think about this book. On the one hand, it's the exact kind of book that can go for a high price, especially at this time of year, with school just back in session. On the other hand, I just went through the listing process and there aren't any pending orders on Marketplace for the book, as far as "Buyers Waiting" goes.

Yet you're getting lots of e-mails about the book, so there's definitely interest. I too have gotten periodic e-mails from people over the years asking if the price on certain books is "a mistake." If memory serves, those books always sold at my original listing price not too long afterwards.

I've sold a few scarce books like this on Marketplace for top dollar, and the buyers were libraries. So that is probably what will happen in this case. My advice would be to avoid lowering your price too much unless you have competition -- particularly listings from sellers with excellent feedback, those will be the people who actually have the book and aren't drop-shippers.

Anyone else want to stick their neck out on this book?

5 Comments:

Anonymous Anonymous said...

TRY RUNNING A GOOGLE OR OTHER SEARCH BY TITLE AND SEE WHAT POPS UP. I HAD A RARE TITLE ON THE AFRICAN ORTHODOX CHURCH ABOUT A YEAR AGO AND COULD FIND NOTHING ON THE USUAL SOURCES BUT DID GET A HIT AND ASKING PRICE THROUGH A GOOGLE SEARCH. PUT THE BOOK ON EBAY FOR A RESERVE PRICE OF A BIT LESS AND SOLD IT TO A LIBRARY...GIVE IT A TRY.

9/25/2006  
Anonymous Anonymous said...

Steve, you are so right when you say that Amazon advertises books as available in a few weeks and then doesn't come through. I bought Jan Messent's "Knitted Gardens" in hardcover for $30 postpaid from another knitter on a Yahoo group. Sure enough, I got notice from Amazon that the paperback of Knitted Gardens I'd ordered from them was not available after a month had passed from when I placed my order. When I cancelled, I got a computer-generated snippy reply; I guess I was supposed to languish for months or a year waiting for the publisher to issue a reprint! I am glad I found this out as I used to underprice books after finding out that Amazon offered them for a low price with the waiting time. Now I know better. I find your blog so helpful. Regards to you and my fellow readers who comment.

9/25/2006  
Blogger Anita said...

I would probably list the book on eBay for an opening bid of $49.99. Based on the Amazon sales rank, and the e-mails from potential buyers, it's almost certain to sell at auction. Even if it only sells for $49.99 that's a nice profit on a 25 cent book and it'll be out the door in a week. I would disregard the $1000 price of the other seller.

9/25/2006  
Anonymous Jim C. said...

The hardcover edition is on sale for $495. It is under ISBN 1560980060 . I would leave your copy at the price you have and just wait it out. You will get a buyer. It may take a month, it may take a year, but the gravy train will eventually come in.

9/25/2006  
Blogger Uncertainty Publishing said...

Hmm...the hardcover edition has a sales rank of over 2 million which roughly calculates to about 5-7 copies sold. The softcover, however, currently has a rank of about 500,000, which looks like a copy has sold rather recently (hopefully it was yours!). Both editions are listed for between $500-600, and with 7 reviews I'd say that it's a fairly sought after book, especially after reading some of the reviews.

My only experience in this regard is that trying to find the exact price of a rare book can be frusterating at best. I found an odd book on fishing once that had a buyer waiting for $50, and one copy on Amazon listed for around $70. That same week another copy sold at an ebay auction for about $75...but I had a hunch it was worth a lot more. The copy on Amazon for $70 was gone quickly, so I then realized I had the only copy for sale anywhere. I did some Google searching and found that the book was indeed in high demand, so after about a week of tinkering with the price it sold for about $170, and not to the buyer who was waiting with the offer of $50.

I believe Steve said in a previous blog that a book is worth exactly what the buyer is willing to pay...and there's no better way to learn more than to test the waters. Some books are so obscure that knowing what they are worth is nigh impossible, but a book like the one in question shouldn't be too difficult to determine.

Good luck!

9/25/2006  

Post a Comment

Links to this post:

Create a Link

<< Home


View My Stats