Q&A: How can my Amazon customer remove negative feedback?

QUESTION: I received my first negative feedback from a buyer on Amazon Marketplace. When I contacted the customer, she realized that she had made a mistake; she meant to leave the negative feedback for a different bookseller. Can she change the feedback to reflect this error? How can I instruct her to make this change?

ANSWER: Buyers can't change feedback, but they can delete it.

Here are the instructions Amazon gives to customers for removing feedback:

1. Go to http://www.amazon.com/your-account.
2. Find the pull-down menu next to "View by Order." Select "Orders placed in the past 6 months", and hit the "go" button.
3. After you sign in, you'll find a listing of your recent orders. Select the relevant order and click the "View order" button.
4. You will find a feedback section 2/3rds of the way down the page. To remove feedback, click on the "Remove" link in the feedback section of the order summary.
5. You may only remove feedback if it is 60 days or less since you left the feedback.

I usually do something a bit different, and I'm not sure if it's worth the trouble or not. It takes a bit longer to do but it helps ensure the customer finds the correct feedback. Here's the script and link I use:

Here's where you can delete the feedback, about halfway down the page you'll see your feedback comment and a link to "remove". I'd greatly appreciate it.
https://www.amazon.com/gp/css/summary/edit.html?orderID=XXXXXXXXXXX

Replace the series of Xs on the end with the customer's order number.

The difference with my technique is that the customer isn't looking at a list of orders, they only see their order with you.

You might want to test out both techniques and see which one you think is best. You can take a look at the screens yourself if you've left feedback for a Marketplace seller within the past 60 days. After that point, buyers can't delete feedback.