
After the
feedback changes announced this week at eBay, I wouldn't be surprised if there's an angry, torch-wielding mob beating down the front door of eBay's headquarters right now.
The new feedback policy prevents sellers from giving a bad buyer a neutral or negative feedback.
Huh? I've had about 5,000 transactions on eBay/Half and I've
never left a negative for a buyer. But I should have the right to do so. It's called
checks and balances. It's what regulates eBay's marketplace.
As you might expect, eBay's employees are all defending the decision, despite the outrage from sellers. Today the dean of eBay University,
Griff, weighed in on his blog. He argues that eBay feedback had become meaningless because too many buyers are afraid to hit a bad seller with negative feedback, even when it's deserved.
The way it's supposed to work, Griff argues, is that sellers should automatically give buyers positive feedback. Then, buyers won't fear a retaliatory negative rating by the seller. Then, according to Griff's logic, the feedback scores of crummy sellers won't be inflated, and buyers will rest easy.
Here's how Griff puts it exactly:
Many sellers maintained a 99-100% positive Feedback rating by building their whole business strategy around “customer first” by providing the best possible experience for all their buyers. Let’s call them “A1” sellers. The majority of these “A1” sellers left Feedback for their buyers upon receipt of payment... Many other sellers maintained a 99-100% by exploiting the system’s inherent built-in weakness: the implied threat of retaliation for a received negative. These sellers – we’ll call them “A2” sellers – never left Feedback first, but always waited to leave Feedback after the buyer left Feedback for them.
Griff, I beg to differ. Many sellers--like me, for instance-- who've been burned by irresponsible buyers now make it a habit of leaving feedback only
after they've heard that the customer is satisfied. And in most cases, we know whether the buyer is happy when they leave feedback. (Needless to say, if they're
not happy, I fix things.)
Griff, I'm not pulling this out of thin air, eBay itself approves this practice. It's in black and white, right
here in eBay's official Feedback Tutorial:

Either approach is acceptable.... One reason sellers wait until a buyer has left feedback is they take the feedback as the signal that the buyer is satisfied with the purchase and no further customer support is needed.
Frankly, to be told I'm an "A2 seller" on eBay is pretty offensive to me. I've bent over backwards to ensure that each one of my customers was happy with their purchase.
What's your take on this?
Labels: eBay, feedback