IBM is spinning off its advertising business, IBM Watson Marketing, and it could be bad news for Adobe, Oracle, and Salesforce

IBM is spinning off its advertising business, IBM Watson Marketing, and it could be bad news for Adobe, Oracle, and Salesforce

IBM is spinning off its advertising business, IBM Watson Marketing, in what it says will be the biggest independent marketing cloud, and it wants to take on Adobe, Oracle, and Salesforce. IBM Watson Marketing was acquired by Centerbridge Partners LP, a pri…
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