When WeWork filed its S-1 in August, the company was summarily roasted, starting with the second page. “We dedicate this to the energy of we — greater than any of us, but inside each of us.” A few pages down, under the “Our Story” section, the manifesto…
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‘The power of revelation’: Adam Neumann and Elon Musk show how startup founders use the same tactics as cult leaders — and why it eventually backfires
