Esports, Comic-Con, and momfluencers: How the US Army is revamping its multi-billion-dollar marketing plan

Esports, Comic-Con, and momfluencers: How the US Army is revamping its multi-billion-dollar marketing plan

The US Army isn’t just any advertiser. While membership in the military has dropped significantly since the 1970s, the largest wing of the American armed forces spends around $400 million dollars annually on marketing to recruit and retain soldiers, accordin…
Read More