How the devotion of Elon Musk’s ‘true believers’ tripled Tesla’s value this year, transforming a risky car company into a market darling and the most valuable automaker on the planet

How the devotion of Elon Musk’s ‘true believers’ tripled Tesla’s value this year, transforming a risky car company into a market darling and the most valuable automaker on the planet

Tesla’s greatest strategic asset is also its greatest risk: The cult of Elon Musk. Every quarter, Tesla’s financial reports echo the same refrain, “We are highly dependent on the services of Elon Mu…
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